How to invest in millenials using ETFs

How do I invest in companies that focus on millennials?

Millennials or Generation Y are the terms used to describe the generation born between the early 1980s and the late 1990s in industrialised countries. A number of characteristics and behaviours are attributed to this generation because it is the first generation to have grown up with mobile phones, the internet and social media, while at the same time experiencing a high level of prosperity and few crises.

Demographers and marketing experts derive consumption patterns from this and assume that these patterns will become more important with increasing income and influence of the millennials. Companies which are believed to be well positioned for this trend are tracked by indices and ETFs on millennials.

In this investment guide, you will find all the ETFs that allow you to invest in companies with a focus on millennials. Currently, there is 1 index available tracked by 1 ETF.
 

When choosing a millenials ETF one should consider several other factors in addition to the methodology of the underlying index and performance of an ETF. For better comparison, you will find a list of all millenials ETFs with details on size, cost, age, income, domicile and replication method ranked by fund size.

Compare all millenials ETFs in detail
Compare all millenials ETFs in a chart

Source: justETF.com; As of 21/12/2024

Return comparison of all millenials ETFs

The table shows the returns of all millenials ETFs in comparison. All return figures are including dividends as of month end. Besides the return the reference date on which you conduct the comparison is important. In order to find the best ETFs, you can also perform a chart comparison.

• Cumulative
• Calendar year

Source: justETF.com; As of 30/11/2024; Calculations in GBP including dividends